Unlocking
New Business Opportunities
SalesGen was founded with a singular vision: To drive revenue growth for small and medium-sized B2B enterprises by enhancing their sales performance.
How we work
Brand Sculpting
Our Brand Sculpting and Campaign Design journey unfolds over a 4 to 6-week period, during which we immerse ourselves in the intricacies of your business, the dynamics of your market, and the nuances of your products or services. This thorough understanding forms the foundation upon which we craft a sales campaign, meticulously tailored and primed for launch.
B2B Lead Generation
Our Lead Generation services embark with the meticulous process of Brand Sculpting, progressively evolving to the final stage of launching a dynamic outbound sales campaign.
Opportunity Management
Opportunity Management serves as the cornerstone of the sales pipeline, offering robust support to key roles like the VP of Sales, Account Executives, or company owners, enhancing their effectiveness. This approach proactively addresses and resolves the challenges associated with missed opportunities in sales, stemming from insufficiently aggressive management strategies.
Opportunity Generation
Opportunity Generation represents our comprehensive suite of services, encompassing Brand Sculpting, Lead Generation, and Opportunity Management. This full-service package functions as your company's white-label sales organization, expertly managing and nurturing your sales opportunities from inception to fruition.
About us
Product Knowledge
The SalesGen preparation process is thorough and collaborative, involving a series of comprehensive meetings with our entire team. This team includes our President, Senior Sales Manager, Campaign Architect, Researcher/Copywriter, Data Specialist, and your dedicated Sales Representative and SDR.
Through a series of detailed meetings and extensive background work, our team compiles an array of essential materials. This includes comprehensive background information, precise targeting criteria, a thorough positioning statement, and a fully developed sales playbook. These resources are meticulously crafted to ensure a deep understanding of your business landscape.
Equipped with this information, our sales team is primed to expertly represent your offerings. They possess the necessary knowledge and tools to make a compelling first impression on key prospects, and to maintain this high level of engagement and effectiveness in all subsequent interactions.
Sales Funnel Development
The SalesGen approach stands out from traditional LeadGen strategies, especially in terms of engagement points within the sales funnel. Our method diverges from the norm by facilitating deeper and more meaningful interactions with prospects at various stages of their decision-making journey.
In contrast, standard lead generation services usually follow a ‘one-and-done’ meeting setup. This model tends to bring leads to the initial stage — essentially Step 1 — of the sales process, prioritizing the quantity of leads over the depth and quality of engagement.
Pipeline Management
The function of a typical LeadGen company in the management of your sales pipeline is quite limited. Essentially, their role concludes with the arrangement of the initial meeting, regardless of whether the leads are adequately qualified.
In contrast, the SalesGen sales team is adept and seasoned in overcoming barriers and consistently directing prospects towards successful deal closures. The efficacy and worth of your sales pipeline are contingent on our relentless dedication to maintaining its momentum and ensuring a steady flow of opportunities.
Our Goal
Our Goal at The Sales Gen:
SalesGen was conceived with a singular mission: to empower B2B businesses to increase their revenue by optimizing their sales strategies. Our dedicated focus is on providing practical solutions and tools tailored to the unique needs of these enterprises, enabling them to thrive in competitive markets.
Avoid these Sales Pitfalls
Sales Pitfall #4
Believing sales coaches and consultants are the key to rescuing your business
Sales Pitfall #5
Relying solely on referrals or employing someone for their contacts
