Sales Pitfalls
Sales Pitfall #1:
Recruiting and supervising your own “Sales Hunters”
Almost every client we work with — including us — has fallen into some version of this sales trap. Sound familiar?
Sales Pitfall #2:
Over-reliance on lead generation strategies
“I just need more leads.” If you hear yourself saying this often, then I wrote this for you.
Sales Pitfall #3:
My clients' unusual trust in software and marketing solutions
I cringe when I talk to a business leader who thinks their fancy new sales or marketing automation tool is a substitute for a true strategic or operational foundation in sales capability.
Sales Pitfall #4:
Believing sales coaches and consultants are the key to rescuing your business
Sales coaches and consultants can be hugely valuable at the right time and place, but here’s why you don’t bet the farm on them.
Sales Pitfall #5:
Relying solely on referrals or employing someone for their contacts
Getting your foundational revenue from your Rolodex is a great place to start. But this won’t sustain you in the long run.
