Solutions
The SalesGen provides a diverse array of sales services
Boosted Lead Generation
Boosted Lead Generation stands as a refined alternative to traditional Lead Generation methods. While the conventional approach has its benefits and may be suitable for some scenarios, it’s important to understand how it differs from SalesGen’s Boosted Lead Generation strategy.
Traditional Lead Generation follows a basic business model. It typically starts with a short, 30-minute consultation, using a questionnaire to gather essential information about your business. This information is then used to develop a cold calling script. Standard Lead Generation companies usually charge a monthly fee based on the number of calls made. Their staff are paid by the hour to make these calls, with set targets for the number of calls each hour.
The formula is straightforward: the cost per call minus calls per hour equals the profit margin.
However, this model has a key shortcoming: it doesn’t foster meaningful interactions with potential clients. Sales Development Representatives (SDRs) in this system often don’t fully understand your business, limiting their ability to engage in in-depth conversations or effectively qualify leads. Their main aim is to book as many meetings as possible while spending minimal time on each call. This often results in a surge of unqualified leads that your sales team must then filter through.
In contrast, Boosted Lead Generation represents a genuine inside sales SDR service. Similar to our other services, this process starts with the creation of a Sales Campaign Playbook. Our skilled SDRs launch an outbound campaign, using targeted lists and messaging. They smoothly hand over qualified opportunities to your sales team during scheduled meetings with prospects. Leads that aren’t immediately qualified are carefully nurtured until they are ready. Additionally, any qualified leads that become inactive are re-engaged by the SDRs, ensuring a thorough and efficient lead management strategy.
Optimized Google Ads Campaigns
Google Ads stands out as a highly effective channel for generating inbound leads. This platform distinguishes itself by delivering precise, targeted messaging to those actively seeking solutions. The SalesGen specializes in managing Google Ads campaigns, seamlessly integrating them to bolster our range of services. We operate with a modest management fee, ensuring that your advertising budget is fully allocated to your ads without any deductions. Our primary objective is to augment our existing sales services, rather than profiting from the Google Ads themselves.
Comprehensive Sales Campaign Guide
Our Comprehensive Sales Campaign Guide, a product of our unique Brand Sculpting Process, is available as a standalone offering. It requires your participation in four to five sessions, each lasting 60 to 90 minutes. The outcome is a complete toolkit for launching a successful sales campaign. This includes three essential documents and a sales pitch deck, covering:
Targeted segmentation by industry, company, and job titles.
Detailed prospect personas.
Compelling elevator and anti-elevator pitches.
Strategic positioning of your brand.
Engaging background story.
Identification of key differentiators.
Thorough competition analysis.
Ready-to-use cold call scripts.
Series of crafted cold and nurture email copies.
Techniques for effective objection handling.
And more.
Targeted Outbound Sales Strategy
Our Targeted Outbound Sales Strategy effectively utilizes the messaging and strategies crafted in our brand sculpting phase, directing them towards a carefully selected list of targets. These targets are chosen from SalesGen's B2B contact databases, based on specific titles and personas. Our approach combines outbound cold calling and emailing, following meticulously crafted sequences by our sales strategists. The core of this strategy is to pinpoint specific individuals for targeted outreach, ensuring precision in our prospecting efforts. Depending on the market size, this can range from high-volume outreach for larger markets to more personalized, low-volume approaches for smaller or specifically targeted accounts.
The primary objective of our Targeted Outbound Sales Strategy is to guide prospects through the stages of awareness, interest, and qualification, ultimately integrating them into the sales pipeline.
Effective Inbound Sales Process
Our Effective Inbound Sales Process specializes in transforming minimally qualified leads, generated through marketing or advertising efforts, into qualified opportunities. In this role, the team capitalizes on the established awareness and interest in your product or service. A deep understanding of buyer personas, value propositions, and potential buyer objections is crucial for refining the sales pipeline. Without this insight, the pipeline risks being flooded with leads that are unlikely to convert, or missing out on optimal opportunities due to a mismatch in value proposition and buyer needs. Our skilled inbound sales team ensures that only thoroughly qualified opportunities progress through the pipeline. Leads that aren't yet ready are carefully nurtured until they reach a level of qualification suitable for handover to an Account Executive or another sales professional.
