The Sales Gen

What we do

SalesGen elevates beyond basic telemarketing and appointment scheduling, providing a comprehensive sales service designed to boost your business's revenue and expansion.

Our offering includes three key components that collectively equip you with the essential resources for conducting effective sales campaigns and fostering long-term growth.

Brand Sculpting and Campaign Design encompasses everything needed to bring your product or service to the marketplace and connect you with qualified purchase. Click here to read more
B2B Opportunity Generation involves skilled sales professionals dedicated to creating new leads by opening doors and bringing qualified prospects into your sales pipeline. This process also includes nurturing potential leads that are not immediately ready to make a purchase. Click here to read more
B2B Opportunity Management effectively advances deals in your pipeline, offering specialized support to ensure successful closure. Click here to read more

Brand Sculpting and Campaign Design

The SalesGen Branding Process

Brand Sculpting and Campaign Design is a comprehensive 4 to 6-week process that involves an in-depth exploration of your business, market, and product or service. Leveraging the insights gained, we craft a sales campaign primed for launch. This process includes the creation of several key documents to ensure a thorough and effective campaign strategy.

Major Narrative Showcase

This process focuses on comprehending the significance of a product or service and how it fulfills a vital need for a sales prospect. It involves crafting a compelling narrative, which we assist in developing and integrating into a presentation deck. Many of our clients have successfully incorporated this approach into their sales strategies.

Strategic Positioning Framework

The Strategic Positioning Framework is crucial in establishing the groundwork for a sales campaign. It involves a deep understanding of the specific titles and personas of targeted buyers, pinpointing the relevant industries and verticals, and crafting detailed personas that outline their challenges, benefits, and solutions. This framework also focuses on delineating the core elements upon which the campaign’s messaging will be built.

Strategic Sales Blueprint

The Strategic Sales Blueprint is a comprehensive guide we create for outbound sales preparation. It meticulously outlines the sales process, examines potential objections and strategies for addressing them, and includes thought-provoking questions to engage prospects. Additionally, this blueprint encapsulates a concise elevator pitch, provides structured calling scripts, and formulates targeted qualification questions to effectively assess potential leads.

IMPORTANT: While Brand Sculpting is available as a standalone service, it forms the foundational phase for clients engaging with the full array of services offered by The SalesGen. In these cases, Brand Sculpting is integral to the engagement's success, setting the stage for subsequent strategies and actions.

Business to Business Lead Generation

The initiation of Opportunity Generation commences with the careful curation of a precisely tailored list, meticulously crafted using one of our premier business contact databases. Subsequently, we seamlessly incorporate the messaging platforms meticulously honed during the Brand Sculpting phase and execute our meticulously crafted go-to-market strategy. Each campaign entails a combination of cold email outreach and outbound cold calling, synergistically aimed at generating qualified and enthusiastic opportunities for your pipeline.

Outbound Prospecting Redefined

We create, manage, and execute targeted outbound campaign sequences designed to engage prospects through multiple touchpoints. Our objective is to raise awareness, generate interest, and transform that interest into genuine pipeline opportunities. Our skilled Sales Development Representatives (SDRs) collaborate with a dedicated support team to identify and nurture qualified leads, ultimately passing them on to Account Executives who guide these opportunities through various sales stages until closure.

Additional Lead Generation Services

  • LinkedIn 
  • Landing Page 
  • Sales Funnel 
  • Additional SDR´s upon request and contract confirmation.

Nurturing Opportunities

Not every opportunity is poised for an immediate purchase, and certain prospects may enter the sales pipeline only to experience delays. Inaction and a dearth of adept follow-up can prove detrimental to deal progression.

Business to Business Opportunity Management

Opportunity Management represents the robust backbone of the sales pipeline, serving as a catalyst for enhancing the effectiveness of the VP of Sales, Account Executives, or company owners. This practice effectively addresses the issue of opportunities faltering due to a lack of proactive oversight. It encompasses a spectrum of activities, including scheduling and participating in meetings, posing insightful inquiries, grasping the intricacies of the sales journey, diligent follow-ups with leads, nurturing prospects, rekindling dormant opportunities, and providing comprehensive support throughout the entire sales journey, from the initial encounter to the final close.

Additional Account Executives Available Upon Request

Business to Business further Opportunity Generation

Opportunity Generation stands as our comprehensive service package, encompassing Brand Sculpting, Lead Generation, and Opportunity Management. Within this suite, Opportunity Management acts as the discreet, outsourced sales arm of your organization, operating under your branding.